Stronger lead generation systems and commission structures are driving more agents to consider switching their brokerage affiliations in the coming year, according to Coldwell Banker Real Estate's annual Agent Priorities Report published on Wednesday. In the survey of 1,500 agents, 39 percent said they plan to switch brokerages. That's a 56 percent increase from 2023 when 25 percent of agents said the same thing.
The Atlanta-based Village Premier Collection, led by Cheri Benjamin, has joined Real under its Private Label program. The company has roughly 500 agents and closed $665 million in sales in 2023.
In an email, the 1.5 million member trade group specified when agents would have to have signed written agreements with buyers, but stressed NAR would not dictate the agreements' terms.